“Our approach at Apple has always been to make products we’re proud to own and use ourselves…We wouldn’t make something cheap or low quality. When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple’s products aren’t priced high — they’re priced on the value of what we build into them.”
Some wondered if Apple would abandon the Mac to focus exclusively on iOS. I think this week's Apple event puts that to rest for good. Despite tough economic times, the Mac is doing better than ever.