The New iOS Design Language

Matthew Panzarino, The Next Web:

But as far as Google is concerned, it appears to be firing on all cylinders. Creating a suite of apps that combines its web design sensibilities with interfaces that make sense on iOS for the first time in a long time. Some small elements still stand out as foreign. the drawer tab in Maps, the clever but different tab browser in Chrome. But overall the interfaces feel like they’re being more honest to the underlying iOS platform and obeying the conventions there.

I love Google's recent string of apps, and I'd argue that they're more true to the hardware than Apple's own apps. I'm hoping Jony Ive can change this.

But it's not just Google adopting this new language. I've seen it in a string of new apps, like Letterpress, Pocket, Twitterrific, and even here on Squarespace. I'm not sure if there's a name for it. Clean? Metro-inspired? But it has a few key elements: Clean design, sans-serif typefaces, a lack of skeuomorphism, and lots of whitespace. Whatever it is, I want more of it, and I'm hoping it's the direction Ive wants to take with iOS 7.