Ed Bott Reveals Chitika's Inaccuracies

Ed Bott, ZDNet:

I love data-driven journalism more than just about anyone, but Chitika's numbers don't pass the sniff test. I've avoided writing stories based on Chitika's many press releases precisely because I couldn't find any evidence that the numbers were reliable, trustworthy, consistent, or meaningful. On the contrary, the numbers have frequently been just laughably inconsistent.

Great analysis by Ed Bott.