Marco Arment:

There’s room for another category between individuals and major publishers, and that’s where The Magazine sits. It’s a multi-author, truly modern digital magazine that can appeal to an audience bigger than a niche but smaller than the readership of The New York Times. This is what a modern magazine can be, not a 300 MB stack of static page images laid out manually by 100 people.

Marco had been talking about a mysterious new app for weeks, but I never would have guessed this was it. In retrospect, it was obvious.

I like what I see so far. It's clean, modern, and isn't weighed down by the cruft of most print magazines translated to app form. And at $1.99 a month, it's very reasonable.

If you have an iPad or iPhone with iOS 6, check it out. There's a 7-day free trial.

The most fascinating part of the app, to me, is that you can send articles to Instapaper from iOS's built-in share sheet. In the past, the built-in sharing functionality was restricted only to Apple apps or Apple-blessed services like Twitter. Is it now open for all developers?